From Kendall Jenner to the Duchess of Cornwall, it's time for book-influencing In 2021, reading entered the legitimizing paradigm of the hype

Books, celebrities and Instagram: FINALLY. The first to start was Florence & The Machine; her very active bookclub is called Between Two Books and was born four years ago on the initiative of one of her fans. The singer discovered the existence on Twitter by accident and decided to take part in the initiative, starting to manage with the fans the page (which today has 134.000 followers!). It all started in 2012, when Florence posted a photo on Twitter of her in front of an independent bookstore in Portland, with the caption "Booksbooksbooksbooks". Leah Moloney, one of her fans of her then 14-year-old, who still manages Beetween Two Books together with Florence, retweeted proposing the idea of a book-club, Florence replied enthusiastically... et voilà! BTB's aesthetic of the feed is a mix between Harry Potter and Gucci under the creative direction of Lollo.