The return of LeBron James on a Hummer truck From the 2003 Hummer-gate to the new electric supertruck

The news of the return on the automotive market of the new group of Hummer trucks is dated 20 October 2020, but only a few days ago the true "real" face of the Hummer EV Edition 1, the spearhead of the new products, was shown. However, it is not the team of engineers and testers who worked on the Detroit manufacturer's first zero-emission supertruck to show it to the world. LeBron James, Hummer GMC global ambassador and great admirer of one of the symbols of American automotive ostentation and exaggeration, took care of it.

Through his Instagram stories, the 4-time NBA champion has created a virtual tour of the new "green" jewel. "That's a bad girl right there" LeBron often repeats, underlining the aggressiveness of the design, the details and the three-engine powertrain that allows the car to unleash the 1000 HP it hides under the body. Despite the price tag ($ 112,595), the EV 1 sold out in just one night - the first models will be delivered in the fall. From 0 to 100 km / h in just over 3 seconds, Crab mode that allows diagonal driving, available with the Extreme Off-Road pack that includes the body in pearl white, black roof and bronze rims: you can ask something more flashy?

From that episode on, LeBron has often been associated with the name of the Detroit-based manufacturer. There has always been a Hummer model in his very personal car collection, especially in his years in Florida. From a sports justice problem to a global ambassador, the step is really, really short.