Logo evolution: the crests of the history of Paris Saint-Germain The aesthetic evolution in the 50 years of life of the most hype club in the world
PSG is the most hyped team in the world of football. One of the reasons that indirectly contributed to achieving such a status is the "young" history that Paris Saint-Germain has behind them. Precisely in 2020 the Parisian club celebrated just 50 years, a teenager compared to the most famous colleagues. PSG, as in the case of AS Roma, was born from a merger, that between FC Paris and Stade Saint-Germain FC. In the 1970s it had become unbearable for Parisians not to have a high-level football team and, after having collected 20,000 signatures from Parisians, Guy Cresan, Fernand Sastre, Pierre-Etienne Guyot and Henri Patrell decided to found what is now the team of Nasser Al-Khelaïfi. The aesthetic evolution of the club is total, because in just 50 it has been able to reinvent itself and arrive at a stylistic consideration that goes beyond football.
1970 - 1990
This brings us to 2002, the year of a new renewal, but only related to the background and spacing of the PSG crest. The logo remains essentially the same, but the background will turn entirely blue and the spacing between the letters that make up the club name will be reduced. A gold frame will be added in 2010 to celebrate the club's first 40 years of history. In 2011 there will be another change of ownership - with the entry of Qatar Sports Investments of Nasser Al-Khelaïfi - and another change of logo. In 2013, in fact, the latest version of the PSG crest will arrive, with the new management intending to give more prominence to "Paris" than to "Saint-Germain" as evidenced by the greatness of the letters. Saint-Germain does not disappear from the logo but is relegated to the lower portion.
Instead, the royal cradle will be removed from PSG's visual identity. The color palette meets new combinations, lighter in shades of blue, red and white - the colors of the French flag but also those of Paris. I will remain the heraldic golden lily, the fleur de lys. The special jerseys dedicated to the 50th anniversary of Paris Saint-Germain show the last two versions of the logo: on the home kit there is a logo with a gold outline, while on the away kit the outline is in silver.
