The new unique typeface of J-League A strategy to improve the brand of the most important japanise football championships

With the aim of improving the aesthetics of the League and improving the visibility of tournaments, the Japanese J-League has imposed a unique font type for all clubs belonging to its competitions: J1 League, J2 League, J3 League, League Cup, J1/J2 Play-Offs, Super Cup. The new typeface will cover both the names and numbers on the back of the shirts and will be called J-League Kick. The colors chosen for the new character are red, yellow, blue, black and white and will be set on the uniforms of the teams starting from the 2021 season, which in Japan is expected to start next February.