How is the Premier League jersey market doing? The Reds were overtaken by Arsenal and Chelsea

Liverpool's season did not start in the best possible way: defeat in the Community Shield final and a commercial record of the faded shirts. Who won either way? Arsenal. The Liverpool shirt, according to the website The Love Sales, has been surpassed by that of the Gunners as the most popular kit in England. Liverpool have also been overtaken in sales by Chelsea, whose shirt is second in popularity. 

In general, the data on the sale of shirts in England are not positive. For this season, Thelovesales.com is talking about an all-time low in the last five years, with 15 million pounds less spent by fans in August for appearances compared to 23.9 million a year ago. The economic crisis resulting from the coronavirus, which has prevented many fans from being able to spend money on club merchandising, is undeniably affected. But above all, tours and summer events were halted that were usually essential to clubs to promote their uniforms. In addition, fans are unable to go to the stadium and watch live matches, and according to The Love Sale, this is also a factor preventing the commercial expansion of gaming kits. In addition to box office and television contracts, merchandising is also taking a heavy hit in the global crisis.