Tonali is a new idol for AC Milan fans and of the esthetics of Milan He brings not only great talent to Milan, but also a new image

Once he knew about AC Milan, Sandro Tonali said, he would not hear further offers from other teams. The strong (and fan) words of the midfielder during the presentation at Casa Milan give well the idea of how Rossoneri is his DNA, and how AC Milan has invested as much on talent as on the image. Because this transfer is not only a big market hit, but also the arrival at Milan of a sporting icon, aesthetic, and above al,l Milanese. Tonali, in fact, is an emblem of the ways of doing local, from outfits to tastes to attitude, and for this, its lifestyle typical of its region make it a perfect exponent of the new Milanese class. 

Because Tonali is a character that will be on the billboards of Milan: despite the mammoth presence of Ibrahimovic (and Donnarumma), Tonali is the perfect player to become the cover man of AC Milan. Also because in addition to the sporting aspect, the operation that brought Tonali to Milan is part of the new marketing strategy of the Rossoneri brand. Milan, in fact, is proposing its brand in a cross-cutting way, working a lot on the international image brand, but also rediscovering the relationship with the fans. The references to Milan in Puma shirts, the retail partnership with Slam Jam and now the arrival of Tonali, milanist and Lombard, connect Milan even more with the local fan base. The fan sees in Tonali a real Rossoneri and projects on him the dimension of new milanist totem, seeing in the player his Milanese identity. It will not only be the idol of the kids of Milan for the way he kicks the ball, but also for his aesthetic equal to theirs.