La Liga will ban the sponsors of the betting centers from the jerseys The ban will also be extended to TVs, pitch advertisements and training centers

"Sponsorship of sports shirts or kits will not be eligible". The decisive statement that leaves no misunderstandings refers to the advertising of betting in the world of football, which in the Spanish Liga have the days counted.

The Spanish Government and the Ministry of Consumer Affairs are in fact preparing a new rule on sponsorships which will prohibit the display of the brands of the betting companies on game uniforms and in stadiums, aiming to strengthen what had already been presented at the end of February in an attempt to bridge the regulatory gap in Law 13/2011.

Alongside the list of restrictions on companies, the ban has been extended to celebrities - who will no longer be able to promote this type of advertising with their image - and to stadiums and training centers that will no longer be able to display the name of the operators of betting.

Seville, Valencia, Osasuna, Levante, Leganés, Alaves, Granada and Mallorca will be most affected by the project, as bookmakers are the main sponsors of their shirts; in our Serie A the problem would not arise, since no team has signed sponsorship contracts with betting companies, unlike the Premier League where 50% of the teams - including West Ham, Aston Villa, Everton and Newcastle - has entered into agreements with gambling partners for an economic return of £ 349.1 million.