PUMA and The Hundreds present ''The '90s Cliques'' collection - Streetwear at the center of collaboration

After collaborating with RHUDE a few months ago, PUMA joins the streetwear brand The Hundreds to debut with a new line of sneakers, clothing and accessories. Inspired by the transformation of streetwear over the past thirty years, the "The '90s Cliques" collection features bold graphic elements with an intense game of color blocking. The garments can be divided into four key styles: preppy, jock, party crew and 20/20.

The Hundreds, based in California, was founded in Los Angeles in 2003 by Bobby Kim and Ben Shenassafar, becoming a classic streetwear brand and a multimedia platform dedicated to global street culture. Their guiding focus and people dedicated to the product were the main force behind the first PUMA x The Hundreds collaboration. Exploring the progression of the street style of the 90s over time, the designers had the opportunity to create products for the consumer of today and tomorrow, presenting the looks also in the form of a cartoon.