The 7 funniest NBA teams on Instagram How much do the results of court affect the social strategy?
The NBA is one of the greatest expressions of world basketball and it is at every level. From what you see on the pitch to what surrounds the spectacle of a game, passing through one of the concepts that is often and willingly combined with stars and stripes basketball: entertainment. The NBA entertainment - which is legally one of the Lega's operational arms - is a term that at times appears to be evasive, because one does not have readiness for all the areas it contains. One of these areas is obviously communication in the broad sense.
In 2014, when the NBA became the first professional league to enclose the 30 sites of the same franchises under the single roof of NBA.com, 60% of the visits on the new responsive websites already came from mobile, testifying to the fact that smartphones and tablets were ready to replace the use of content. The use changes, the platforms change and consequently the contents.
Ben Golliver, one of Sport Illustrated's most respected authors, analyzed the perfect marriage between the NBA and Instagram. In an article that has become a kind of manual to understand the communication dynamics behind NBA entertainment, we find a key event for this change: the London 2012 Olympic Games. According to this scrupulous analysis, the Olympics marked the moment when Twitter - one of the most used tools in the everyday life of American sports - it has proved its saturation. A dozen months later the rise of the NBA would begin on what is now one of the most used social platforms. "NBA Entertainment's approach for over 30 years has been access-driven, which is to bring our fans behind the scenes," said Bob Carney, NBA vice president of social and digital content. “With social media, the mission has not changed. Change the speed and mechanism of content delivery".
Each year the Carney department dictates general guidelines and behaviors that franchises must follow from a content point of view. Once this "code of ethics" to be followed is delivered, the internal structures of the companies are free to move. The strategies are defined internally and often follow the flow of the long regular season. In short, the type of team, the blazon, the story behind it, the results of the field are all elements that characterize the line that you choose to have on Instagram. The Lakers and the Celtics, the two most decorated teams, have always opted for stylistic elegance, while new projects travel different paths. For example, there are those who have chosen one of the main ways to create engagement: memes. The purposes of "distracting" the user from the disastrous seasonal results and at the same time exasperating a particular moment works. What are the best Instagram accounts among the 30 NBA franchises?
7. PHOENIX SUNS
In seventh place are the Phoenix Suns of the Devin Booker phenomenon. Account that all in all leans for "clean" and standard strategy, without resorting excessively to the use of fun content. Having the League's 21st record forces the Suns Social Team to live in this damned limbo between wanting to be "serious" and being more "funny" on an account that has 1.4 million followers. The content published after the victory against the Portland Trailblazers speaks volumes about the brilliant minds of Allison Harrisis, Cody Cunningham and Tana Hughes, the three social media managers of Phoenix.
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The exasperation on some occasions of the Sacramento Kings is disarming, just as the ability to always translate an extreme situation - of joy for a victory or of despair for a defeat - into a unique content is disarming. The "protest that" published after Bjelica's buzzer beater against the Rockets is something that goes beyond simple funny content, it is something that shows all the healthy madness of Jason Wise, SMM of the Kings.
