
’47 Brand has produced a capsule collection for AS ROMA The American brand will produce exclusive accessories for the Italian team
It is no longer a secret: AS Roma is one of the football clubs that is trying to move more outside the playing pitch by focusing on innovative and brilliant marketing strategies, with particular attention to new trends, so as to be able to "hit" each target group and create a sense of loyalty to the team that has been missing for some time.
After the customizations of the Air Max 1 and the Jordan 1 Mid, the recent collaboration with the Lifestyle brand tokidoki and the launch of the Brand Store on Amazon, the Club has announced a new partnership with the American brand '47 which will develop a line of exclusive products dedicated to Roma fans. The collaboration mainly consist in the creation of exclusive scarves and hats, such as the most iconic baseball caps produced by the Boston company (the MVP and CLEAN UP styles above all) and a wide range of wool scarves and caps.