The new adidas VRCT jackets' font, by Fabio Novembre There's the Italian designer behind the idea of removable patches on the jackets inspired by American colleges

His name has been many times linked, in recent years, to the new image of AC Milan: Fabio Novembre, the Apulian designer who in 2014 worked on the project for the new Milan headquarters, Casa Milan, and which in 2016 collaborated on the realization of the adidas home shirt of the Rossoneri, is behind the adaptive font to be applied on the new VRCT jackets unveiled last September.

And thanks to the personalized patches each champion has chosen a representative word to show himself, a way to tell their own growth, a fundamental quality in their personal success or that summarizes their individuality in the best possible way. As stated since Novembre, in fact:

'Every man, every athlete is a carrier and acts as a force, carrying a message with a wide audience. The idea was to recreate in the patch a sort of storytelling looking back at the victories in university traditions in the battles that take place in the present. Everyone must be able to choose their message to pin on their chest and wear it with pride, showing off a story.'

The adidas VRCT jackets are available on the German brand online store.