Where have we already seen the Belgian FA logo? The new RBFA crest is similar to an italian coffee brand

For the 125th anniversary of its foundation - to be held in 2020 - the Royal Belgian Football Association decided to launch a rebranding operation starting with the logo, including the crest fot the male and the female teams and the official supporters club. On 7 November, the new RBFA unveiled its crest, replacing the current one on the Diables Rouges Euro 2020 jerseys made by adidas and just revealed. The new logo maintains the colours of the flag and the royal crown, but it seems to recall an Italian brand's logo, founded over a century ago: if you try to flip it horizontally, it is very similar to the Danesi Caffè's logo.