The last result of the UA and Curry partnership: the Curry 7 The new chapter of the collaboration born in 2013

The partnership between the Golden State star Steph Curry and Under Armour took another step. UA launched the Curry 7, the new signature shoes of the three times NBA champion. Curry’s contribution was important during the design process, because it helped to create a pair of sneakers that can meet the needs of the player himself. Compared to the Curry 6, the Curry 7 offers better traction and combines a double layer of cushioning that makes the shoes particularly reactive during the fast changes of direction.

But beyond that, Under Armour is one of the fastest emerging companies in the apparel industry. And the partnership between the Golden State star - which will continue after the new Curry 7, since the agreement will expire in 2024 - confirms the will of UA to continue in this direction.