Eight totally gold-plated links A colour rarely used but which has characterised several historic kits

The season is now upon us and all the big teams have presented their Home and Away kits. Among the many releases, yesterday Venezia, together with the Borsche studio, which in addition to designing the new logo also took care of the jerseys, amazed everyone once again, bringing back a colour that had not been seen on the pitch for a long time, gold. A difficult colour to use, both because of its strong hue and historical significance, although in the past many clubs have tried to create something unique by playing with shades of gold.

Although in many cases, several clubs have achieved a result that is too shiny or tends to yellow, technical sponsors have not stopped proposing it. In the case of Venezia, Kappa worked for months to create the right pantone that would not stand out too much once worn by the players, and after lengthy research together with the German studio, they arrived at this solution, elegant but extremely simple and impactful. Although not a common colour, over the years gold has nonetheless characterised several historic uniforms of European and other clubs, from AC Milan via Arsenal to Juventus and the UNAM Pumas.

Juventus - Away 2008/2009

Benfica's away jersey for the 2011/2012 season saw the return of the colour gold on a shirt from the Portuguese club. This time the secondary colour was black, used on the collar, sleeves and all around the edge of the uniform, from the hips to the bottom. Also black was the adidas logo and the main sponsor, while the crest was enclosed by an inverted triangle. With this shirt, Oscar Cardozo and his teammates reached the quarter-finals of the Champions League.