Juventus unveils the Icon Collection The club debuts on the streetwear scene with its first ever collection
From football to fashion, Juventus has unveiled today the first street collection branded by the Italian football club. The Icon Collection goes beyond the definition of football giving a new meaning to the passion for this sport and becoming a symbol of unique style. The street culture, from which the collection takes inspiration, projects the Juventus brand towards a global audience, following the cultural contamination between football and fashion.
Federico Bernardeschi, Emre Can and Douglas Costa are the football faces of the campaign photoshoot by Vincenzo Schioppa and produced by nss factory, along with the cool kids of Miami, Florida.
The Icon Collection is already available online on a dedicated website.
