How Macron has become a top world brand The Italian company is now a reality in the world of sportswear, and makes beautiful shirts

How was it possible to pass from a small baseball company to the third most influential brand in European football, right behind Nike and adidas? Macron's secret lays in the work accomplished in the (first) 47 years of its history: since 1971, the year of birth of the Emilia-based firm, to 2018 the road was short and also very intense, and the satisfactions were enormous. With the motto Work Hard, Play Harder always firmly in mind, today the 100% Made in Italy brand is having its biggest moment of expansion, it has already conquered the world of football with style and is trying to move into new adventures with such speed that it is impossible to predict what the next steps might be. Until a few years ago, in fact, Macron was an absolutely marginal reality in the world of sportswear: now, however, it has grown to have overcome some pillars of international fame such as PUMA, New Balance, and Kappa, ensuring a large slice of actual merchandising and, in parallel, a very high popularity rating.

Not only football

Macron has not forgotten its origins at all, remaining focused on the sports it once was specialized in basketball, for example, for which the Italian brand has managed to make important agreements with prestigious teams such as Virtus Bologna and Mens Sana Siena. Obviously, it was essential to develop the best to go beyond the Italian borders: today Macron dresses one of the surprises of the latest editions of Euroleague as the German side of Brose Bamberg. Among the swimming, handball and 5-a-side football, one of their greatest specialty remains rugby, because  the Emilian company continues to dress, in addition to the national teams of Italy, Scotland, Germany and Portugal, even top teams like Scarlets, Edinburgh, Glasgow Warriors, Cardiff Blues and Biarritz. 

Tomorrow

The future objectives of Macron are moving on various and different directions: on the one hand there are the hopes of breaking through for the first time a 100 million euro annual revenue, that one more than hopes isn't just a mathematical estimate, but more their will to maintain a role at the highest level in the European landscape, and who knows, even in the international one. Then there are also other major changes in view, for example, the new headquarters: a structure of over 20'000 square meters that will be built in Valsamoggia and, as announced in a statement last March, should be ready in 2020 and will be designed by Lenzi's study of Bologna, and will, in fact, become the real home of the Italian company. Also destined to grow is the number of stores spread throughout the world: now there are already more than 130, the last of which were opened at the Dacia Arena in Udine and at the Guglielmo Marconi airport in Bologna. The latest news dating back a few days ago concerns the sponsorship agreement of the entire Canadian football league, which will start in March 2019.