From Virgil with Love - Virgil Abloh first words on Nike x Off-White “Football, Mon Amour”

We talked about quite for a long time and finally - after months of leak and sneak peek - the Swoosh officially presented the Nike x Off-White collection "Football, Mon Amour", which will drop on 14th of July in conjunction with the inauguration of the 2018 World Cup The collaboration was presented as part of "Expressions of Football", a project in which Virgil Abloh and Kim Jones approached the beautiful game from two different perspectives. As for the founder of Off-White, this collaboration was an opportunity to take a step back in time and return to the hip-hop sound of high school games, and his obsession to mix lifestyle and sport branding.