The 15 Most Iconic Sponsors in Football History LOGOMANIA

The rise of sponsors on the football shirts during the '80s and' 90s is interpretative key to the evolution of modern football.
It embodies the football club shift from simply sports organization to global companies, with bigger contracts and money showers. At the same time, the aesthetic appeal that vintage kits still hyped today is highly linked with the logomania's trend and plastic nostalgia of the 90s, the golden age of football and pop taste. The graphics of the sponsors were integrated in a much more imaginative and harmonious way on the design of the game uniforms, until becoming a characterizing element of the style of each club.
We have selected the 15 most iconic sponsors of the history of The Beautiful Game, if we have forgotten any, please let us know in the comments.

 

 Real Madrid - Teka

Sharp was Red Devils' sponsor from 1982 to 2000, entering the myth of world football thanks to the  David Beckham's free kicks and the Eric Cantona's raised collars

 

West Ham - Dr Martens

 A gem from the Premier League's archives: Dr. Martens logo on West Ham's kits burgundy. It was a team full a talent on and off the pitch: Frank Lampard, Joe Cole and Paolo di Canio were rocking Boleyn Ground.

 

Parma - Parmalat

Another great British classic duo: Liverpool and Carlsberg. Steve G, Robbie Fowler, Micheal Owen, the wavy logo of the Danish brewery company appeared on the kits for 17 years in a row.

 

Sampdoria - Erg

The acronym ERG stands for Edoardo Raffinerie Garrone, former president of the great Sampdoria Vialli-Mancini, in which Veròn, Mihajlović, Gullit passed among others. The elegant and edgy font of ERG seems to complete the Dorian suit.

 

Kinda everyone - Fly Emirates

The Emirates airline of the Arab Emirate of Dubai - Emirates Fly - is dominating the football shirt aesthetics of the last decade. From Real Madrid to PSG, Fly Emirates' logo has entered contemporary cultural aesthetics so much that it is reinterpreted in an ironic way by Fly Nowhere.