Nike presented the new national hockey federations uniforms for the Winter Olympics A revolution both in terms of fabrics and in terms of graphic and colors

Normally, if people would ask me how I imagine a hockey uniform, I would think of some kind of medieval armors, heavy and uncomfortable shells only designed to maintain those who wear them alive. Honestly, I don’t even imagine them as particularly good looking, and I think that people don't think of a hockey uniform when it comes to choosing a nice jersey. From now on, though, thanks to Nike, we will all be forced to change our opinion.

In fact, Nike was in charge of the production of the game uniforms of the national team that next February will participate at the XXIII edition of the Winter Olympics, that will take place in Pyeongchang, in South Korea. For the new Olympic uniforms, the Swoosh rewrote the aesthetic standards of hockey jerseys, presenting a series of shirts that could have the just-right combination of fit and weight. “When athletes look and feel good, they play well”, that has been Nike’s dogma. All the work was based on alchemy, that according to Scott Toudjine-Williams, Nike’s Senior Creative Director for Olympics Apparel, “It’s what most inspired us to look at the jersey as a whole and transform it into something special”.

The new hockey uniforms by Nike will debut for the XXIII edition of the Winter Olympics, that will take place in Pyeongchang, in South Korea, next February. Some replica editions are already available on nike.com and sports retailers for each country.