Who has more followers among Serie A's clubs? IQUII Sports has counted every social follower of italian and european clubs

In the contemporary football scenario, social networks are pivotal assets for clubs. We have already talked about the branding and image problem of Serie A and its club, and we highlighted that an important part of that was the lack of online presence on social networks. Few clubs seem to have a coherent and efficient social strategy that matches the aesthetic standards of our time: if you take a quick tour on the Instagram profile of various team it will be crystal clear about the taste and the scarce number of followers, that is ulòtimately the most important metric to measure the online presence of a club. The private company IQUII Sports has released a report about Serie A's and European clubs that count the number of followers on the three main social media channel: Facebook, Instagram, and Twitter.
Let's have a look.

Serie A

The delay of Italian clubs in the digital environment becomes even clearer when you look at the European competitors. Barcellona and Real Madrid lead the ranking with astronomic numbers (185 and 180 million of followers), followed by Manchester United the most valuable brand in football. Under the roof of 100 million, there are Arsenal, Chelsea, Bayern Munich and PSG. The first Italian team is Juventus in the 9th position. The fact that also Liverpool - which won its last trophy in 2006, when Instagram wasn't even in the mind of their founders - is above Juventus - the club that ruled Italy for the last 7 years - says it all.