Jordan Brand Holiday '17 collection lookbook Be like Mike, Fly like Mike, Win like Mike

“Be like Mike” is something more than a tv commercial. It’s a dogma, that is compared with ideas of greatness, commitment and will to become more than human, touching the heights of immortality since when Michael Jordan won his first NBA title back in 1991. And if in the beginning Nike thought of the campaign in a more practical way, where the “Be like Mike” meant more imitate His Airness’ dunks and style, 26 years later these words mean way more than that.

That’s what the Jordan Brand Holiday ’17 lookbook tries to instill, the will of all its athletes to take flight - with sneakers, training, and sportswear - on and off the parquet.