Storelli is ready to revolutionize the shoes world The Brooklyn-based company is going to launch its "SpeedGrip"

May you remember the basketball match playing in Flubber movie? While Robin Williams rub on player’s shoes the fluid coming from that strange and little thing or being – a mistake son – created in lab. Or the old and shabby – but magical – shoes used by Jimmy Grimble, due to He becomes a fantastic soccer player?

“Eyes can lie to you, a smile can divert you, but shoes always say truth”, a doctor House’s quote. And what’s about soccer shoes? Because they have to be the reliable partners, as a friend. No other way. We can make a wrong choice about everyday shoes, but not when we have to play football. We need the best support ever, the best performance. We need something we can put the all the faith and trust. It’s something up to the balance.

Maybe the best reason why SpeedGrip should be so great is the fitting importance. Most of players have the personalized shoes, just the shoes and not the insoles. Using SpeedGrip they can personalize the sole once they put their feet inside the shoes. “Insoles are invisible and often forgotten.

But they represent the foundation of an athlete’s stance”. Claudio Storelli said.