Euro 2020 teams' jerseys with national typeface Bodoni for Italy, Futura for Germany, Johnston for England

During the last international break, the first jerseys of some of the Euro 2020 national team were revealed, including the new Spain's, Belgium's and Germany's adidas jersey or the Italy’s PUMA one. adidas' new designs have not convinced, due to a too vague and weak concept inspired by art, too similar between each other. PUMA has instead shown to be in a historical moment of great creativity with respect to football jersey, presenting kits balanced in design and colors, with simple, solid but well-made ideas at the base, the first of which is the "Renaissance kit" of the Azzurri.
On the part of both brands, the choice of using a single typeface for all the teams wasn't convicing, limiting the expressive and artistic qualities of a decisive element within the jerseys, which occupies the entire back of the jersey and also appearing on the shorts. The only team for which an exception was made is Switzerland, for which PUMA opted for a very famous font, born in Zurich in 1957, an unusual one but consistent with the history of the nation: the Helvetica.

With the qualifying rounds already set up, we are waiting to see what the new Nike kits will look like. nss sports has decided to try and think about what the kits of Russia, England, Germany, Italy, Netherland and France would be like if fonts born inside their own borders were used. The effect is to recreate original kits, with more personality that can stand out in the field for the values ​​they embody, giving back importance to the fonts, an element unjustly overlooked by brands and teams in recent seasons.

More than a true font, the idea of ​​adidas could be to rework the Cyrillic alphabet, common to all Slavic languages ​​but characteristic of the avant-garde Russian art of the early 1900s. The origin of the characters date back to around the 9th century and thanks to its charm in recent years it has also been widely used in the fashion and streetwear industry, thanks to the collections for Balenciaga and Vetement by Demna Gvasalia, to Gosha Rubchinsky and Heron Preston.

The choice of adidas could have fallen on a Westernization of the Cyrillic alphabet, taking advantage of the increasingly close link with streetwear and with the Russian Prem'er Liga, in which the names of the players are inserted with the local alphabet.