The 5 best facts about Alexander Wang x H&M collaboration Give me Five
We, the countdown is finally over: this morning is on sale in the highly-anticipated collection of Alexander Wang at all stores H&M selected.
The turnout is expected to be amazing, the queues will be endless and certainly we have good reason to believe that the cooperation between the two giants go completely sold out by the evening - unlike many of the previous editions, with the heads can also be found within weeks. But why Alexander Wang x H & M won consensus so positive? Why wait for hours in the pouring rain to grab a dress? Why adopt a mindset from the Hunger Games? The classic explanation of high fashion - low cost may work, but is not limited to all of a purely status VS pricing.
# 1 ALEXANDER WANG x H & M LIKE WHY: IT IS A VERY FUNCTIONAL CAPSULE COLLECTION
90% of our purchasing behavior occurs belly, by totally irrational. But there is a glimmer of consciousness that comes on each time, taken from the heat of the shopping, we still want to be sure to have all well and good. The collection AW x H & M is able to reassure us as consumers we are spending money on something that will surely be wearing on more occasions. We speak of a sportswear expertly interpreted in "everyday life": Great for the gym, excellent as an aperitif, perfect for the evening, very good.
#2 ALEXANDER WANG x H & M LIKE WHY: IT IS A LINE BASIC, SIMPLE AND CLEAN
If "less is more" is not an opinion minimalism always works and Alexander Wang has served on a silver platter exactly what the customer expected and hoped to find: Heads pseudo basic but sophisticated, easy to match and be worn for several days below - without triggering reactions like "oh my God is always dressed / equal to."
# 3 ALEXANDER WANG x H & M LIKE WHY: TASTES HEALTH GOTH
... And we all know very well that the so indefinable and fascinating trend is now imperative. If you've been back, read again our 10 signals to figure out if they actually belong to this category.
# 4 ALEXANDER WANG x H & M LIKE WHY: LIKE RIHANNA
One of the most viral last NY Fashion Week was certainly one of Rihanna wearing a total look, Alexander Wang x H & M black / gray leggings and long-sleeve crop top. Initially, the matching sports so he created a huge media uproar: Riri went to fashion shows or Pilates class on Wednesday morning? More pictures of Rihanna covered by the logo Alexander Wang turned to the web, but most declined the sarcasm, the more our mirror neurons kindled in us the desire to leave the house exactly like her. Ahhh the power of influencers and dopamine!
# 5 ALEXANDER WANG x H & M LIKE WHY: IT IS A COLLECTION EXCLUSIVE
Let's take a little 'numbers Alexander Wang is the first fashion designer to the stars and stripes to collaborate with H & M and getting to be exact the tenth brand year after year, establishing a happy relationship with the chain low cost Swedish. To celebrate the first decade of designer collaboration H & M has a book that tells the story of each collection - the first with Karl Lagerfeld in 2004 until the latter with Wang - and revealing, with contributions from the same designers and exclusive images, as fashion has been made more accessible.
