G-Club
January 28th, 2025
Author
Priscilla Lucifora

Interview with Gherardo Felloni: "Elevated sportswear represents the evolution of women" The creative director told us everything about the new sneaker from Roger Vivier, the Viv' on the Run

Interview with Gherardo Felloni: Elevated sportswear represents the evolution of women The creative director told us everything about the new sneaker from Roger Vivier, the Viv' on the Run

Roger Vivier never ceases to amaze us. This time, it does so with a sneaker: the Viv' on the Run. It's a comfortable, playful, and free-spirited shoe that celebrates style without compromising movement. The campaign features French actress Lou Lampros, who leaves her Paris apartment with a mysterious box. Stuck in traffic in her car, she decides to open it: inside, she finds the Viv' on the Run. She takes off her high heels and slips on the new sneakers, perfect for confidently navigating the streets of Paris. A simple yet impactful campaign that highlights the modernity of this model, its challenge to conventions, its desire to redefine codes, and its representation of the contemporary woman who is always on the move. We spoke with Gherardo Felloni, the French fashion house’s creative director. Here's what he shared with us.

Interview with Gherardo Felloni, Creative Director of Roger Vivier

How did the idea for a sophisticated yet practical and contemporary sneaker come about?

The idea for the Viv' on the Run stemmed from the desire to meet the needs of contemporary women without ever sacrificing the identity of luxury. We live in an era where practicality and style are no longer opposites but complementary. I wanted to create a sneaker that lives up to Roger Vivier's legacy in terms of design and craftsmanship, while also speaking the language of modernity. It's a balance that requires a lot of thought but is essential to expanding the Vivier woman's wardrobe.

Interview with Gherardo Felloni: Elevated sportswear represents the evolution of women The creative director told us everything about the new sneaker from Roger Vivier, the Viv' on the Run | Image 551333
Interview with Gherardo Felloni: Elevated sportswear represents the evolution of women The creative director told us everything about the new sneaker from Roger Vivier, the Viv' on the Run | Image 551330
Interview with Gherardo Felloni: Elevated sportswear represents the evolution of women The creative director told us everything about the new sneaker from Roger Vivier, the Viv' on the Run | Image 551331
Interview with Gherardo Felloni: Elevated sportswear represents the evolution of women The creative director told us everything about the new sneaker from Roger Vivier, the Viv' on the Run | Image 551332
Interview with Gherardo Felloni: Elevated sportswear represents the evolution of women The creative director told us everything about the new sneaker from Roger Vivier, the Viv' on the Run | Image 551329
Interview with Gherardo Felloni: Elevated sportswear represents the evolution of women The creative director told us everything about the new sneaker from Roger Vivier, the Viv' on the Run | Image 551328

What else inspires your work?

My inspiration is very eclectic: from art history to cinema, architecture, and design. I’m inspired by the details of past eras but also by contemporary innovations. I love observing people, their gestures, and how they live their everyday lives. Every creation is born from a dialogue between these worlds.

What does the future hold for Roger Vivier?

The future of Roger Vivier is built on constant evolution. We are working to expand our universe while respecting our heritage. This means creating products that resonate with modern women while reflecting the maison’s unmatched savoir-faire. We’ll continue to explore new territories without ever losing sight of our essence: artisanal luxury and innovation that make every creation unique.

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