Miu Miu's Christmas is Upcycled, a sustainable collection between past and present The actress Emma Corrin is wearing it, photographed by Lengua

Emma Corrin, Miu Miu, the love for circular fashion, and the festive season—combine these elements, and you have the new Miu Miu Upcycled collection. Launched alongside the Holiday 2024 campaign, featuring Emma Corrin and shot by Lengua, the Milanese brand’s Upcycled project enters its fifth season just in time for the 2024 holidays. For the first time, it introduces a complete wardrobe, showcasing Miu Miu’s passion for vintage and commitment to sustainable design. Past and present intertwine with recycled leather, kilts from the 1950s to the 1970s, archive yarns, and lace embroidery, reimagining existing materials with Miu Miu’s seductive, rebellious, and naïve style.

The Miu Miu Upcycled 2024 collection is more than just an homage to circular fashion—it also expands the range of festive (and beyond) outfits. Choosing one of these creations means opting for a unique, personal look that is also sustainable. Thanks to a partnership with the Aura Blockchain Consortium, each piece is both one-of-a-kind and traceable via blockchain technology, meeting luxury consumers' growing demand for transparency.