
KEEN unveils the new Jasper Zionic A hybrid mash-up that brings climbing and trekking style to the city

KEEN continues a path of innovation with the launch of the Jasper Zionic, a hybrid trainer that combines technical performance and urban style in a form designed without sacrificing sustainability for those who live every day on the move. In keeping with the brand's conscious minimalism, the Jasper Zionic integrates the best of two KEEN offerings into a single model, reducing the need to purchase multiple shoes and creating amore versatile option for those who want to live their day in one shoe. In addition, the Jasper Zionic has been created without permanent hazardous chemicals, such as PFAS and antimicrobials, and with leather sourced from tanneries certified by the Leather Working Group for their environmental and social practices.
The Jasper Zionic relies on details designed for maximum performance: a technical tread with a high traction rubber sole, perfect for ensuring stability on varied terrain and offering fluid movement from heel to toe, ideal for both trails and city surfaces. The iconic Jasper design takes centre stage in the new look thanks to the laces, which in the Jasper Zionic extend from the tongue to the toe, visually recalling KEEN's climbing heritage and celebrating the 2008 Carver, the brand's historic outdoor shoe. With its cushioned heel, athletic fit and comprehensive foot support, KEEN thus offers a model that not only accompanies, but enhances every step, turning every move into a comfortable and sustainable experience.