Pull&Bear and nss france together for the opening of the new flagship store in Paris More and more will be saying: “Ti Amo Paris”

On the occasion of the inauguration of its new flagship store in Paris, at the Centre Commercial Beaugrenelle, Pull&Bear collaborated with nss france for an exclusive capsule collection. The idea behind the collaboration is to create a connection between the mass distribution of Pull&Bear and the most cutting-edge communities and media in the fashion scene, involving nss france, the French extension of nss magazine, which has always been dedicated to telling the fashions and subcultures of young people across Europe. For the occasion, Pull&Bear reworked one of nss’s most famous t-shirts, the famous “Ti Amo Paris”, transformed into a limited edition of 250 pieces that will be available at the new Paris store and on the brand's website until October 24 in a corner dedicated to nss france, where some of its products and a curated selection of fashion books will be displayed. The initiative is a tribute to the new cultures and youth movements that animate Paris and an additional opportunity for young people to connect with the ever-expanding world of nss. The first 150 customers who visit the store will receive a free Ti Amo Paris t-shirt with their purchase.

With the opening of the corner inside the store, nss france will participate in this shopping innovation and expand its format, already tested with several retail and pop-up locations in Italy and abroad, of the digital and physical newsstand as a meeting place between analog and digital culture. A collaboration that highlights a shift in the fast fashion world, where brands no longer just sell products but seek to offer cultural and creative experiences, including a reality like nss france that allows Pull&Bear to position itself as a brand that not only follows trends but creates them, merging fashion and culture to connect with the younger fashion-loving audience.