UGG and Post Malone together for new collaboration With a campaign that has at its center UGG's Weather Hybrid
Today UGG announced a new collaboration with Post Malone. With his eclectic career, genre-blending music, and unique style, Post Malone embodies UGG's values, showing how personal expression can be a source of inspiration, creating community and connection. This collaboration is the centerpiece of a global campaign, with the first video focusing on the UGG men’s Weather Hybrid collection. Along with this, UGG will launch Feel House, a sensory experience in Los Angeles by the end of the year. Post Malone expressed his excitement about the partnership, explaining that he has been wearing UGG boots since high school, even receiving a pair of custom camo boots last year. For him, collaborating with the brand was a natural fit, as the freedom to express himself is a core value for him. The global campaign, titled Lead a Horse, was conceptualized and shot by Mezzy. It showcases the men’s Weather Hybrid collection, a reimagining of the iconic Neumel and Tasman silhouettes, featuring a vibrant “Big Sky” blue outsole. In the video, Post Malone tries to coax his horse Jasper to cross a puddle, playfully illustrating the waterproof features of the collection. The campaign’s outfits were curated by Catherine Hahn.
