
The eternal, innocent lolitas of Miu Miu Disinformation, youth and truth seem to be Miuccia Prada's first thought
Miuccia Prada is concerned about the state of the world. Both in her latest Prada show and for Miu Miu's SS25 collection, the philosophical core of her work revolved around the theme of post-truth, the fragmentation of information (and thus the reality we perceive), which arises from delegating to machines tasks that were once performed by humans. If alienation and the de-contextualization of the past in the digital age were the themes for Prada, at Miu Miu, the reaction to a world increasingly submerged by noise, spam, and clickbait from the media is a return to the basic building blocks of dressing. It is a return to childhood as a world of innocence and uniformity, but also a return to instinct, to the genius intuition that suddenly turns things around and gives them character by modifying the perspective in which they are presented. Childhood is unawareness, early youth is the age of simple truth, adulthood is the age of disinformation imposed on us and that we impose on others by dissimulating ourselves – is it the naivety of the world and art that Miuccia Prada misses? Or is she telling us that the identity we cling to as adults is a mystification, even self-imposed? Or perhaps it is the instinct that can tell us things that a world, now too opaque due to rhetoric and too vast due to mass media, hides from us? What Mrs. Prada brought to the runway were not eternal children but rather women who, across every age, claim a prerogative of uniqueness through an instinct that must be trusted, more aware but still as candid as adolescents.
One of these levels is the cast – if last season we had "real women," now we see familiar faces from the worlds of cinema, music, and fashion, including Charlotte Cardin, Alexa Chung, Willem Dafoe, Cara Delevingne, Noen Eubanks, and even a resurgent Hilary Swank. These figures, actors or otherwise, professionally take on the task of representing alternative truths or, rather, making fiction seem real and vice versa. The answer to everything, offered almost from the start, is that instinctuality to be found in the pure awareness of early youth, still untouched by corruption, and to be followed as the only true space where disinformation and noise do not reach. As mentioned, Miu Miu's women (and men, as Dafoe closed the show) don't need to be eternal children or adolescents but are to be discovered at the mysterious intersection of those who approach the world without being tainted by it, though with a touch of harmless mischief: eternal, innocent Lolitas.