Prada's rebel space-age at SS25 Against the algorithm and passing trends

Soon billionaires will be able to go on vacation in space. For now, the travel package simply includes a trip to the stratosphere, which is relatively close to the Earth's surface, but nothing can stop us from thinking that one day there will be a hotel on Mars. Riding the wave of this new elite trend, creative directors Miuccia Prada and Raf Simons have thought of a collection that revives the concept of holiday-wear - raffia hats for the beach, nylon bags, and raincoats for boat trips - through a contemporary reinterpretation of the 1960s. Back on the runway are the metallics of Paco Rabanne and Pierre Cardin, who in those years invented the aesthetic of space-age, in the form of dresses studded with silver eyelets and steel-tipped shoes, giant sunglasses, and colorful leggings, which according to Prada, are to be worn without skirts. The collection, which was presented a few hours ago at the Prada Foundation on an aqua-green carpet, was very colorful, including fewer looks than the brand's average show but each outfit was full of details. Among the models, there were no ambassadors, no brand clients like in the case of the FW24: Miuccia Prada and Raf Simons, pioneers of functional design, asked the audience to look at the clothes. Only the clothes. “It is a tribute to individuality”, proclaims the preface to the show.

The SS25 was an exercise in style for the two creative directors, a new opportunity to show the fashion industry's audience that being fashionable might also mean copying a look from the runway, but that to be innovative, one must know how to question what is fed to us daily, from the For You Page to Fashion Week. In short, Prada and Simons are asking why, with all the clothes and fashion we have today, we should settle for following a trend hastily learned on TikTok. Going back to the billionaire vacations: “Why reach for the stars when there are footprints on the moon?”