
This season's it-accessory are the Dyson OnTrac™ headphones The new Dyson-designed headphones are everywhere, from MFW streetwear to a collaboration with A.C. Milan

In the current fashion world, there are two schools of thought: the nostalgic and the avant-garde. The aesthetics of both are denoted not only by clothing but also by the choice of accessories. And what is the accessory par excellence in recent years, if not headphones? From fans of analog-wired ones to those constantly seeking perfect noise-canceling, headphones have become a must-have item. Not just for their efficiency, headphones in recent years have also become the missing element in the perfect outfit, with trends emerging to personalize them according to individual tastes. Seen on runways and in the everyday looks of celebrities, headphones have become a true must-have, where appearance is just as important as comfort and acoustics. Dyson, the revolutionary brand in the technology sector, has accepted the challenge to create the perfect headphones and this summer has decided to enter the audio world.
Dyson is known for being a pioneer in new technologies entering unexpected fields. Every project starts with in-depth research and scientific understanding. In the audio category, Dyson engineers prioritize the preservation of sound integrity. The goal is to reproduce sound with the same precision as the original recording or mix, without distortion or noise pollution. Achieving this requires a deep understanding of acoustics and psychoacoustics, which Dyson engineers have developed over years of creating products that move air. In 30 years, Dyson has built a world-class team with an in-depth knowledge of acoustic and noise reduction techniques. The team is continuously evolving developing expertise in audio reproduction, noise cancellation, and electroacoustic design.