From 1989 till today, 35 years of DKNY - Donna Karan's new collection celebrates its 35 years with an homage to the city of New York

Since 1989, DKNY has represented the essence of New York style. This year, on the occasion of its 35th anniversary, the brand celebrates with the DKNY est. 1989 collection, a tribute to the elegant and urban looks that have characterized past, present, and future generations. The collection draws inspiration from the past but offers renewed and recognizable pieces, such as distinctive coats and cropped puffer jackets paired with pleated skirts, expressing a clear DKNY attitude. In line with this celebration, the New York-based brand has announced that Kaia Gerber will continue to be the face of the brand for the Fall 2024 campaign. This decision reflects the brand's desire to capture the spirit of the contemporary generation. The campaign, set in New York and curated by photographer Mikael Jansson and fashion stylist Alastair McKimm, explores the creativity infused by the city in every field, from literature to music. Quotes from works such as Just Kids by Patti Smith and The Great Gatsby by F. Scott Fitzgerald are integrated into the images, adding narrative depth. Jeff Goldfarb, EVP of G-III Apparel Group, states: "We are thrilled to have Kaia as the global face for the second season. Her vibrant energy comes to life in our campaign, which connects back to the core values of the brand and resonates with our customers." With the Fall 2024 campaign, DKNY strengthens its storytelling, exploring the city's endless capacity for inspiration. From literary classics to every musical genre, New York infuses creativity into every field. Such diversity of expression has become a catalyst for Donna Karan’s brand as it prepares to enter this next era.