Camper and SUNNEI's new FORONE sneakers - A challenge to conventional footwear standards

During the recently concluded Milan Fashion Week, Camper and SUNNEI joined forces to launch FORONE, a sneaker whose concept aims to change the way we perceive and wear shoes. The concept is simple: there is no right or left, and each shoe fits either foot indiscriminately. To announce the arrival of FORONE, Camper and SUNNEI created a campaign that embodies the collaborative spirit and innovative ethics of the project. Under the creative direction of Tarek Cassim, the campaign captures the essence of the Italian saying “Two feet in one shoe”, celebrating the uniqueness and playfulness of FORONE.