Between luxury and sustainability as we discover Villa Zegna in Shanghai Oasi Zegna lands in China with new SS24 campaign and Mads Mikkelsen
Zegna inaugurated the event "VILLA ZEGNA" in Shanghai with great success, bringing an exclusive and multisensory experience to its top customers in China. Inspired by the original residence of the founder in the enchanting Oasi Zegna in northern Italy, this initiative represents the first chapter of a global journey celebrating the history, commitment to sustainability, and legacy of ZEGNA. The Oasi Zegna has always been the beating heart of the brand's philosophy, a place where nature and man meet in perfect harmony. Founded in the 1930s by Ermenegildo Zegna, this oasis of beauty and sustainability has become a symbol of the fusion between tradition and innovation. "VILLA ZEGNA" brings this magic to Shanghai, offering selected guests a unique opportunity to immerse themselves in the world of ZEGNA through an exciting journey that touches all the senses.
The event was further enhanced by the presence of global ambassadors Mads Mikkelsen and Wu Lei, who brought their charm and charisma to the stage, offering guests an unforgettable evening of glamor and sophistication. The presence of these celebrities underlines the international importance of the event and the brand's desire to create unique connections with its audience. As guests explore the various rooms of the Villa, they have the opportunity to admire Zegna's creations up close, each representing the company's craftsmanship and commitment to quality. The event also includes immersive experiences that stimulate all the senses, such as sound installations, scent creations, and a culinary journey that reflects the essence of Oasi Zegna.
In conclusion, VILLA ZEGNA is much more than an event: it is a declaration of love for nature, tradition, and innovation. With this initiative, ZEGNA once again reaffirms its position as a leader in the world of high fashion, always with an eye toward the future and a heart anchored in its precious roots. By bringing the magic of Oasi Zegna to Shanghai, the brand has created a bridge between cultures and generations, demonstrating that true luxury goes beyond aesthetics and embraces a profound respect for the world around us.
