The new capsule collection by Balenciaga Music and BFRND Enter the world of the composer

Music has always been important at Balenciaga, enabling the transmission of a message that visuals sometimes cannot achieve or strengthen it. Since 2017, BFRND, the husband of creative director Demna, has been in charge of the musical artistic direction and produces the original soundtracks for each Balenciaga presentation. Starting May 21, 2024, the brand launched a project named "Balenciaga Music" which focuses on the significant role that music plays in the creative and cultural impact of Balenciaga, a multifaceted collaboration with a French composer and musician known for his genre-defying sound signature and deep love for dark electronic and classical pieces. Discover what this collaboration offers, merging music and fashion.

The series was announced by a dedicated campaign, photographed by Melchior Tersen, based on typical vintage portraits, each featuring the artist himself in the role of a gothic family member. The “Balenciaga Music” project perfectly illustrates BFRND's pivotal role at Balenciaga. As Artistic Director of Music and intimate collaborator with Creative Director Demna, BFRND not only infused the brand's collections with a distinct sonic dimension, but also elevated the Balenciaga experience to a new level. Its ability to weave together music and fashion has transformed Balenciaga's presentations into immersive experiences, where each runway show becomes a captivating audiovisual narrative. In doing so, BFRND not only complements Balenciaga's aesthetic, it forges its cultural and creative identity.