Montblanc celebrates 100 Years of Meisterstück through the eyes of Wes Anderson A writing icon seen by a film icon

Montblanc, a global leader in the creation of luxury writing instruments, recently celebrated an important milestone: the centenary of its iconic Meisterstück. To commemorate this landmark event, Montblanc collaborated with Wes Anderson to create an extraordinary video campaign that debuted at a special event in Los Angeles. The launch event for the 100 years of Meisterstück campaign was held in the lavish setting of the Paramour Estate, a venue that hosted famous parties during the golden age of Hollywood. Among the attendees were celebrities, including Adrien Brody, Emma Roberts, Maude Apatow, Jason Schwartzman, Stella Maxwell, Waris Ahluwalia and soccer legend Zinedine Zidane. Throughout the evening, guests enjoyed the screening of the campaign films made by Wes Anderson, immersed in a magical atmosphere made even more special by a performance by John Legend.

Through lively conversation, the protagonists of the short film draw viewers' attention to the importance and pleasure of handwriting in an era dominated by digital technology – an element of the campaign echoing Montblanc's broader efforts towards writing and literature, through educational programs and numerous initiatives dedicated to the worlds of education, pedagogy, and creative writing. The collaboration with Wes Anderson marks a new chapter in Montblanc's history, which continues to embody excellence in craftsmanship and luxury design both by honoring its Maison's glorious past and by addressing the future of writing media with creativity and innovation.