How Zegna brought its Oasi to Milan during Design Week "Born in Oasi Zegna" is more than a book: it is the culmination of a centuries-old project.

The Milan Design Week has always brought together creativity and innovation, but this year saw a remarkable event with Zegna's immersive celebration of its Oasi Zegna, the vast natural reserve where founder Ermenegildo Zegna began working as early as 1910, spanning over 100 square kilometers in Trivero, the historical headquarters of the brand amidst the Biellese Alps. The brand indeed brought a piece of its mountainous green paradise to the city's most famous location, Piazza Duomo, captivating visitors with a comprehensive experience blending art, culture, and sustainability. At the heart of Zegna's presence was the launch of Born in Oasi Zegna, a book recounting the timeless charm of the brand and the enduring values cultivated within the Oasi Zegna through archival images, unique illustrations, and historical anecdotes.

Finally, the brand's flagship store on Via Montenapoleone adorned its windows with displays inspired by the project, further amplifying the brand's message of sustainability and radical transparency. A series of activations that engaged the many visitors who animate the streets of Milan in the rich tapestry of its heritage, leaving an indelible mark on this edition of Fuorisalone.