"Born in Oasi Zegna," the book recounting the myth of the brand, is born A journey through more than 100 years of history

A legend is a tale that transcends time, inspiring and enchanting entire generations, transcending trends and seasons. And what if a legend is yet to be told? This is the idea behind the new book by Zegna, Born in Oasi Zegna, a work that aims to narrate the timeless beauty ideal of Oasi Zegna and how its values, which still animate the brand today, spread from it. More than just a book, Born in Oasi Zegna seeks to be a visual manifesto capturing the very essence of the brand and the values that inform its activities, from its foundation in 1910 to the present day. Through breathtaking images, unique illustrations, and historical fragments retrieved from the brand's vast archives, the book is a journey through time and space, a slice of life narrating the grand saga of Made in Italy and our country's fashion seen from the perspective and, above all, through the unique atmosphere of Oasi Zegna.

We were saying that more than just a book, it's a manifesto because the volume doesn't just celebrate the brand's past and the history of the founding family, but it aims to look ahead and imagine the future, narrating the mission that the brand and the group it belongs to have made sustainability beyond any easy rhetoric: it was founder Ermenegildo who created the Oasi, in fact, making it part of his legacy as much as the factory that would later bring fortune to the brand and the family. The book was born not only to celebrate but also to spread the values of beauty, ethics, and social responsibility of the brand to create a model for the entire industry.