Pinko dresses the Rinascente in Milan and Rome The brand gives the two stores a new look with Mariacarla Boscono and the SS24 collection

New look for Rinascente in Milan and Rome. Pinko is taking over the two stores until March 11 and, with the Pazzesco Pinko concept, is presenting shop windows, pop-ups, installations and activations in the department stores with the iconic face of Mariacarla Boscono and statement pieces from the spring-summer 2024 collection such as the Love Bag Click Puff. Pietro Negra, founder and president of the Fidenza-based brand, talks about the project: "We are honored to bring Pinko's values and novelties for Spring/Summer 2024 to the Rinascente stores in the Eternal City and the beating heart of tricolor fashion. There, we will surprise visitors with site-specific visions to honor an important project. Our company, which has its roots in an Italian family history, is ready to seal the relationship with our country and with the Rinascente brand house, as they are references for luxury shopping."

The Pazzesco Pinko signature look at Rinascente in Piazza Duomo in Milan and Via del Tritone in Rome doesn't stop at the windows or entrance doors, but also adds a touch of 90s glam to the escalators and elevators, as well as the 4th floor, which has been transformed into a pop-up store entirely dedicated to shoes. Here, visitors can experience a fascinating, temporary space that reflects Pinko's bold, sensual and never banal DNA. The plus? 15 models displayed in a metallic monolith, inviting the Pinko community to interact and share the codes of esthetic freedom and personal style.