Desigual's Glow Up for SS24 The brand presents the campaign for the new collection with Hari Nef

Barcelona. A red-haired girl wanders through the city. She moves through traffic in clothes just picked up from the dry cleaner, takes a taxi, sips a smoothie while strolling, scrolls through her phone, buys daisies at the flower market, and goes to a restaurant. She looks like a cover girl. Each time, she flaunts a different and always cool look: a black long dress, a rainbow-colored dress, a cable-knit sweater, a pair of jeans, a denim jumpsuit. It's Hari Nef, actress and model, portrayed in a series of street style shots in the campaign for the Desigual SS24 collection.

There is a Desigual piece to shine in every moment of the day. There's the City line, designed to dress the urban woman in all situations from Monday to Friday, and there's Casual, which with its casual, colorful, and very free pieces dresses the weekend mood. Comfortable, easy to mix and match to create the right outfit, dresses, pants, tops are made with quality summer fabrics such as voile, poplin, linen, and with a particular focus on sustainability. The new collection blends solid colors and multicolor, neutral tones and brighter nuances like yellow and red. What unites clothes and accessories? Versatility and comfort, in addition to the new Desigual logo, rubberized, embossed, textured, or in small metallic applications.

You can explore the Desigual SS24 collection in stores and on the brand's website.