New Balance 530, the new sneakers in collaboration with Miu Miu The normcore of New Balance meets the coolness of Miu Miu

Miu Miu is unstoppable: an upcycled collection, a lingerie line, an entry into the beauty business and now a new collaboration. Not content with being one of the top 3 most coveted, coolest and most famous of the past year, the Miuccia Prada-led brand is stylishly combining social virality with quality and is ready to present its new partnership with New Balance to the world. The protagonist of a restyling that reflects the mood between sportswear and preppy style, brought to the catwalk with the SS24 collection, is the New Balance 530.

The arrival of the 530 SL New Balance x Miu Miu in stores is accompanied by an advertising campaign photographed by Alessandro Furchino Capria and styled by Lotta Volkova. In front of the photographer's lens are Peris Adolwi, Julie Hoomans and Florine Wildeboer, portrayed in an intimate, private setting with white walls and crumpled sheets. The mood is relaxed and playful, as if these are stolen moments in which the viewer can revisit or reflect on their own thoughts, encouraging free self-expression. Just as Miu Miu always does. Also in the new collaboration with New Balance.