Winter sales 2024: everything you need to know Mini guide on how to juggle discounts and supposed bargains

If you're still in the mood to shop after the Black Friday deals and the exhausting hunt for Christmas presents, keep your credit cards handy, put on a pair of comfortable shoes and arm yourself with plenty of patience, because the 2024 winter sales are just around the corner. Those who couldn't find that longed-for gift under the tree, who want to add an item to their wardrobe or need to replace that e-book that no longer works have the perfect excuse to treat themselves and start the new year with a little indulgence programme that will give just the right boost of good vibes without putting too much strain on their finances.

There are different approaches and schools of thought when it comes to sales. Some decide to buy that gift they couldn't find under the tree, those who replace a worn-out piece or a garment that no longer fits, those who take advantage of the discounts to get their hands on the it-bag they couldn't afford at full price, and those who use this time to add a few useful and interesting pieces to their wardrobe. Whether you're adding small pieces that can add a twist to everyday outfits or you're aiming for statement pieces, great classics or basics, the latter category of consumers is further divided into those who take their cue from the current season and buy a jumper or maxi coat, and those who look to the future and intercept what they'll be wearing in the coming months, spring and summer. However you go about it, the advice is to take a look at the 2024 fashion trends, but above all to follow your taste and style. And if you're undecided whether to add a pair of red socks to your shopping basket, then do so without hesitation.