Four murals in Milan to celebrate the art behind Bombay Sapphire An ode to creativity in the four most neuralgic locations of the new Milan to Drink

Among the many elements that make Milanese aperitivo a collective ritual, there is a cocktail that has come to represent the cultural scene of Milan to drink: the Bombay&Tonic. An unmistakable flavored cocktail that has accompanied the winters and summers of generations of bon vivants and creatives who have populated the city for years. For this reason, starting from December 10th, the iconic blue bottle of Bombay Sapphire transforms into a celebration of the artistic scene in Milan through four extraordinary murals, strategically distributed in the most vibrant places in the city. This initiative, signed by four of the top Italian street artists, aims to narrate the creative world behind the famous Bombay&Tonic cocktail, perhaps the most beloved in Milan to drink for generations.

The project aims, as Chiara Pedraglio, Brand Manager of Bombay Sapphire, has also emphasized, not only to tell the story of an iconic product with a long history but also to emphasize its constant presence in moments of leisure and joy in the liveliest metropolis in Italy, making the murals "an integral part of the city of Milan." The celebration does not stop only with the four virtuosos of street art called to represent different neighborhoods but also urges spectators to find inspiration to create their own "Bombay&" and discover their artistic talent: an invitation addressed to everyone, without distinction, to unleash their creativity and embrace a new perspective on the surrounding world.