A new JD Christmas Campaign celebrating pop culture ’Tis the season to be creative
Led by a bright team of creatives pushing innovation amongst art and music in British Culture, JD’s latest Christmas Campaign Forever Forward celebrates all that inspires the younger generation, namely their never-ending, passionate and empowering sense of style. A collection taking inspiration from freedom of self-expression, uniqueness and positive change, the campaign features the JD duffle bag, an icon in the history of the brand that’s been shaping British youth culture for over 25 years. An accessory that has transcended trends and become a real status symbol, especially at school. Artists, athletes and adventurers of the likes have been choosing the JD duffle bag for more than two decades thanks to its endless styling possibilities, a gateway to limitless creativity.
With a star-studded campaign, Forever Forward pays homage to an inspiring generation of artists, musicians, athletes and online creators who have all come together to celebrate the Christmas season. Having lived through the years as an evergreen icon, the JD Duffle Bag continues to take centre stage in the empowerment of youth culture, a trailblazer for self expression never ceasing to influence the leading forces of today’s cultural scene.
