Everything Pharrell would wear in Louis Vuitton's latest collection 5 things to know about Pre Fall 2023 in Hong Kong
"In this collection, there are my fetishes, the things I like," explained Pharrell regarding his new Pre Fall 2023 for Louis Vuitton Men. Set in Hong Kong on the shores of the South China Sea, the runway show attracted k-pop stars in the front row, and the artist's American fans tuned in from home on the maison's website. A mix of inspirations from different stories and cultures guided the artistic direction of the new looks, from the collegiate style we appreciated at the SS24 show on the Pont Neuf in Paris, his first collection for the brand, to marine details embroidered on jackets and accessories.
Here are 5 things to know about Pharrell's Pre Fall 2024 for Louis Vuitton Men.
A Stellar Location
The show was a journey across different continents. Starting in Hong Kong, Pharrell took Louis Vuitton around the world. He returned to France with typical Parisian berets, black and embroidered with the brand's name, arrived in America with collegiate bomber jackets, and then plunged into nature with thermal jackets, diving suits, boots, and hiking backpacks. A common thread of the collection, glimpsed in recent seasons and gaining ground in the fashion trends of 2024, is the Hawaiian print, unexpectedly making its way onto tote bags, shirt sets, shorts, bucket bags, suitcases, and even sequins. Alongside them were charms and leather appliqués embodying the natural elements of the islands, from turtles to starfish.
A monogrammed Ship
Sailing the waves crashing along the waterfront of the Avenue of Stars, a junk, a millennia-old ship of China and the Far East so named because it is built of reeds, joined Louis Vuitton's show in grand style. It wasn't just any ship but one with sails dyed in electric blue, the same color as the lights that covered the fashion show runway, and monogrammed with the historic LV. The junk perfectly embodied the artistic direction of Pharrell's new collection, the union of history and modernity, the grandeur of China and the liveliness of the United States, the dandy style of a man in a suit and the carefree spirit of a boy getting ready to face the sea in a surf suit.
