The best viral items of 2023 An end of the year ranking signed by nss

For fashion, 2023 was the year of absurdities. Microscopic handbags, haute couture dresses that take the form of Savannah animals and bear-paw-shaped shoes caught the attention of sceptics and insiders in equal measure, reaching the limits of creativity. Of all the items that made the rounds on TikTok and Instagram during the latest Fashion Weeks, only few proved to be forward-thinking, thanks in particular to the sartorial know-how of their respective brands. Here are the five viral items that have made their mark this 2023 chosen by nss, the winner is up to you readers and you can vote for it on our social channels.

JW Anderson's Frog Mules

Don't pretend you don't know them, these Big Red Boots appeared on everyone's screen this 2023. A genius stunt that allowed the brand to once again gain the attention of its fans, MSCHF's rubber boots inspired by those of the 1960s manga and anime Astro Boy invaded the feed of every Instagram and TikTok user, dividing the social media audience between enthusiasts and cynics.You don't think they deserve one of the top spots on the list of the best viral items of this 2023? They led MSCHF to collaborate with Crocs, BAPE and Timberland; provocation or not, the nostalgia factor of these Big Red Boots is indisputable.