All the trends initiated by Miu Miu Boat shoes included

For Miuccia Prada «this is no time for meaningless fashion» - not that there was any doubt about that. The creative and intellectual work of Prada, in the tradition of the now-forgotten fashion criticism, can be interpreted on two different levels: on the one hand the multi-layered, adult ecosystem of Prada, on the other the explosive coolness of the middle age, of sexual tension, of boredom turning into energy à la Miu Miu. The bored but fully dressed mother grappling with the existential problems of the Milanese bourgeoisie recounted by Michelangelo Antonioni's cinema, the privileged (but rebellious) daughter unaware of her somewhat intellectual coolness. The common aesthetic ground for reflection is one, after all: the worker's uniform from Prada, the school uniform from Miu Miu.

When Miuccia Prada founded Miu Miu in 1993, she had a more immediate and instinctive creative project in mind than Prada, drawing inspiration from her years as a student at the height of 1968 - «If I think about it three times, I stop,» explained the creative director herself. The success and hype around the brand, however, came soon after the pandemic period when Miu Miu took on the connotations of a creative hub within which maniacal cool hunters and sophisticated Zeitgeist interceptors can operate. A cultural and aesthetic spirit that, in a totally unexpected way, arrives in 2021 in the form of trousers, jumpers, shirts, blazers, suits («absolute archetypes of everyday clothing», the brand's website read) cut short by the sharp scissors wielded by Miuccia and Lotta Volkova to tear the threads along the edges of the SS22 collection. Miu Miu's shreds, from that precise instant, have spread everywhere: on billboards, on the covers of all the magazines, on the bodies of all the celebrities, on the red carpets and in the wishlists of men seduced (and abandoned in 2007 with the last menswear collection, SS08) by the idea of being able to flaunt the sexiest uniform of the 1920s in the 21st century. Miu Miu became the simultaneous clothing translation of the term viral, was elected brand of the year 2022 by Lyst and is still the hottest according to the latest report compiled by the online shopping platform. Let's look back at the most significant trends of the brand in the past two years.

The cropped school uniform

We come to the latest collection presented by the brand, SS24 - «prototypical clothing ideas full of meaning. Men's swimwear, sportswear, eveningwear, dated underwear, New Balance 530, Church's Shanghai, elegant embroidered and brocade suits,» reads the brand's official website. But if we really have to select the most unexpected combination, the choice has to be suede boat shoes paired with an unbuttoned polo shirt worn underneath. Troye Sivan knows something about this and, like everything Miu Miu touches, it goes viral in the blink of an eye.