Run Your Way, New Balance's new campaign - New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running

There is not one way to run. There are those who run a marathon in under 3 hours, those who jog in the morning before work, and those who are content with a walk around the block. Everyone has their own motivations, style and pace. But everyone is also a runner. This diverse, inclusive and democratic community is the reason for Run Your Way, New Balance's new campaign.

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473014

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473005

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473006

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473008

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473012

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473023

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473024

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473025

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473022

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473021

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473016

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473017

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473004

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473007

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473011

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473013

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473015

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473010

Run Your Way, New Balance's new campaign New Balance joins forces with Milan's Deejay Ten in the name of fun and inclusive running | Image 473018

New Balance, a lifetime for running

New Balance's Trackster was the world's first running shoe with a midsole that came in different widths, was made of different materials and featured grooves that provided extra support. Since that distant year of 1961, the brand has never stopped producing high-quality products that combine technology and functionality to provide the best possible resources for all athletes. Runners included.

Next stop Milan with the inclusion and the fun of running

Run Your Way, New Balance's new campaign, combines the brand's heritage with its love of sport and highlights the concept by opening up the world of running to all. A true injection of inclusivity and positivity that aims to cultivate a community that is open to all. All you need to do is put a pair of New Balance on your feet and start running. It doesn't matter if you're good, fast or super athletic. Run Your Way and its partnership with Deejay Ten celebrate individuality and create connections between people who share a passion or just an activity. After the start in Turin on 26 March, via Bari, Florence and Naples, the Deejay Ten and New Balance have reached their last stop. The date is 15 October in Milan.