The emerging Italian brands that showed at Paris Fashion Week A great new beginning for Niccolò Pasquetti and Lessico Familiare

It is rare for an independent Italian brand to succeed abroad, as competition is always ready to assail newcomers with criticism, all the more so when 'abroad' means Paris, the universal capital of luxury, haute couture, and therefore exclusive fashion. This week, however, two very young names made their way under the Parisian skies of Fashion Week SS24, affirming the white-red-green presence alongside the more renowned Prada, Valentino and Marni. This September, Niccolò Pasqualetti and Lessico Familiare wrote a new page in their careers, perhaps even influencing that of Italian designers to come.

And so this Paris Fashion Week played host to the newcomers right beside the cornerstones of Italian fashion, alternating the tenacity of Prada's narrative and the incurable romanticism of Valentino with the extraterrestrial freshness of Pasqualetti and the melancholic fable of Lessico Familiare. On the one hand, two maisons that still have a lot to say despite the fact that their history began several decades ago, and on the other, the beauty of youth that in the Italian industry always struggles a bit to make its way into the limelight brought by two fresh talents. This fashion week was a success for the four emerging designers, as well as for those who, from the wood of a desk or the metal of a sewing machine, still hope for a fashion that is more inclusive to those who deserve it and less obsessed with Instagram numbers.